UX Design and Research for the ‘other’ India

Hewlett Packard Research Lab, Bangalore, develops web and software based solutions for emerging economies, focused on India. In the two years that he was working at HPL, Abhimanyu designed a number of web and enterprise software solutions spanning verticals including health, education, tele-medicine, travel, and banking.

Responsibilities included consumer research, evolving product concepts, UX design, user testing and overseeing and coordinating various technical teams involved in the projects.

Abhimanyu presented his white paper on the "Design and Usability of Interactive Voice Response Systems for Emerging Markets" at the Human Computer Interaction International conference 2005 in Las Vegas, NV, in which he redefined the usability design standards for IVR design in the Indian context, which is extremely complex owing to multiple spoken languages and dialects, and to which none of the then international standards applied.


Want to create innovative digital experiences?

We have been working at the forefront of digital design in India since 2002 with organisations like HP, Mozilla and Tribeca Film Institute, among others, creating innovative digital experiences for the future of the web. We would love to help you stand out with original and innovative design for your project. Get in touch!