Website for a social cause
UX, Identity, 2015
AMBA is a non profit organisation that works for the economic empowerment of intellectually disabled adults. We designed their logo and website, focusing on clear communication of their charter and the amazing work they do. See more at www.ambaforlife.org
The design of their web-based content was crucial to effectively communicating their primary requirement - to get data entry jobs from Industry so they can sustain employment for the intellectually disabled adults at AMBA and its partner centers.
Infographics created to help communicate the incredible odds AMBA is up against.
Blog posts help get the stories out, of the people at AMBA, as well as those who volunteer, visit, or are in any way transformed by their interaction.
The logo for AMBA was intentionally created to be simple and memorable, easy enough for a child to replicate. It helps communicate the amount of heart needed to do the work they do, and creates an instant connection with anyone who comes into contact with the organisation. This to us was key, for the identity to feel welcoming, just like the organisation itself.