Design + Research + Strategy

Copy of About us

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We specialize in PRODUCT and DIGITAL DESIGN, and with our STRATEGIC DESIGN approach we go beyond creating design outputs – products, websites, spaces – to designing comprehensive solutions organised around integrated services – design research, interaction design and experience strategy.


Human Centered Design: We believe that putting the user at the core of our design process brings value to a brand, product or service by helping it become more useful, accessible, and appealing to users.

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We work with some of the most visionary entrepreneurs and leading brands in the industry, in India and Internationally. Our clients range from startups to multinational corporations, non-profits and government.


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Product Design and Engineering


  • Mechanical engineering for plastic and sheet metal products, digital and handheld devices, wearables in various materials and finishes.
  • Prototyping and batch production
  • Tooling and mould handover till mass production.
  • Selection of capable original device makers, pricing devices and tooling, setting up engineering and performance criteria

Product Design

  • Design research
  • Market study and trend analysis
  • Product and Brand strategy
  • CAD visualisation
  • Prototyping
  • User testing
  • New product development

UX Design and Development

Digital Design

  • User Experience design (UX)
  • Expert Review
  • Usability Analysis
  • Usability Design and Testing
  • Information Architecture
  • User Interface Design (UI)
  • E-commerce platforms
  • Mobile Apps
  • Educational/Research platforms
  • Enterprise software design


  • Development - UI and backend
  • Infrastructure and hosting
  • Data and inventory
  • Payment gateway integration
  • Logistics integration
  • SEO and digital marketing

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Abhimanyu Nohwar

Founder Director: Design and Strategy

A Graduate in Product Design from the National Institute of Design (NID), Abhimanyu has worked since 2002 in varied industries across sectors - from aeronautical equipment, automobile and software systems to electronics, consumer products, retail, exhibition, interiors, etc. He established Kiba Design in 2005 as a boutique design consultancy that specialises in innovation-driven design interventions for clients who share our passion for creating a well designed world.

Abhimanyu has been a design educationist and has worked in advisory capacities in high-level national and international bodies, including XPrize, V-Must (Virtual Museum Transnational Network - a European network of excellence focused on virtual museums), and as Expert Advisor on Design Innovation at the National Innovation Council (2012-2014), Planning Commission, Government of India; and has been featured in a number of publications, including as the cover feature in Pool magazine - India's only design magazine that covers design talent in India.

Gitanjali Surendran, PhD

Director: Research and Cultural Initiatives

A PhD in History from Harvard University, Gitanjali is currently splitting her time between teaching as Associate Professor of History at Jindal Global University, and as Head of Research at Kiba Design, where she handles our culture and heritage-related ventures. 

Educated at Delhi University, JNU, Oxford, and finally at Harvard, Gitanjali has had five years of experience in the area of cultural heritage management, having worked extensively with INTACH, SPICMACAY, National Mission for Manuscripts and Sahapedia.

Interns and associates

Radhika Mantri

Product Designer, Srishti School of Design

Siddharth Grover

Product Designer, ISD Rubika, Pune

Sameer Dwivedi

Sculptor, Benaras Hindu University

Aanchal Saxena

Architect, Sir JJ College of Architecture

Ishaan Dass

Product Designer, National Institute of Design

Shreya Prem

Product Designer, ISD Rubika

We have a very selective Internship programme, we like to work with highly motivated design thinkers who are passionate about personal and professional growth and are a positive influence in our professional and studio projects. If you are interested in working with us, send us a cover note along with your portfolio to

Due to the volume of applications we receive, it is regrettably not possible for us to respond to every mail. If you are selected we will call you.